[tater03]

Hey I am all for clever marketing if it gets others to pay more attention to this issue. I just wish I could see this. I am curious on how they put this theme in a musical.

[RFL1986]

I'm not a big fan of musicals either but like many of us have said, I think there's nothing wrong with getting the message out by any medium available. Even if it is just 'clever marketing' I could care less because the end result of increased awareness is ultimately the same.

[stav]

to be honest it sounds like it will be utterly dire.. still.. there is no such thing as BAD publicity..

[mbtaluka]

I think let it be by any means but just pass on the message in a right way to every person on this earth. This could help them to have a better environment around.

[Serenity]

I love that idea! Music's told stories of our lives and how we live them since as far back as I can remember. I don't see why highlighting global warming through the same medium should be any different.

Anything that can help make a difference and get people at least talking about it is great in my book. Friends, the times there are a-changing.

[ninikins]

So will it actually happen you think?