that's a very good observation Lauren, I completely agree... I think a lot of people are willing to change... a lot of them don't know where to start... I started aboutmyplanet about 7 months ago and just recently started working with actual writers to produce content they love it... they love the idea of being able to express them selves and be heard...
Another example is here in Toronto, we've been having a lot of problems with power... just not enough power to go around so city of toronto and hydro start a program.... very very simple... this summer they asked people to use less electricity then the summer before... if they did they would automatically get a 10% discount on their fall bill....
great idea... and it worked we had no issues with power and people actually made an effort
