Many of us have the same guilty little secret – our homes hold stacks
of excess paper. Maybe it’s the daily newspaper that mounts up. Perhaps
glossy magazines grace every surface. At least both of these pulp
products are more recyclable compared to books. But that doesn’t really
address the issue of cutting trees to provide relatively disposable
It’s difficult to balance a passion for reading and environmental
stewardship. If you are caught between a tree and a bookshelf, some
alternatives might provide a breath of fresh air. Of course, there is
always the library – but budgetary constraints and other borrowers may
result in a long wait to hold that new magazine or book. If you want to
step up the pace, check out Zinio.com http://zinio.com/.
Zinio provides digital publishing content, including a wide selection
of magazines, textbooks, and classic books. Consider that the
conventional magazine market is huge – many people have subscriptions
of printed magazines and supplement these with impulse purchases at
newsstands. According to Rich Maggiotto, CEO of Zinio, “In the US
alone, 12 billion magazine issues are printed every year.” It’s a
staggering number. Add in the fact that the US is certainly not alone
is its love for magazines; many countries have thriving magazine
publishing industries, particularly across Europe and Asia.
Maggiotto points out, and it’s probably true in most homes, that a lot
of print media goes straight into the recycling without much
inspection. “I thought there was a lot of waste going into this kind of
production of content that really wasn’t being consumed as rigorously
as some other types of media,” he explains. “When I started to dig into
the numbers, because the numbers speak for themselves, I think it’s
this very quiet sort of ecological disaster happening.” Production
inefficiencies are widespread. In fact, only 30 percent of issues
actually sell. The rest are boxed up, shipped back to publishers, and
discarded. Even the magazines that find a home may not be recycled when
their time is up.
By accessing magazines through Zinio instead of in print form,
consumers literally save trees from the chopping block. Maggiotto
estimates, “With the millions of paperless issues we deliver each
month, it has been calculated to a savings that equates to 10,000 trees
every 30 days. We expect this to grow significantly as more consumers
embrace the paperless alternative to reading their favorite
Another nice thing is that you can access magazines from across the
globe and in different languages. No more fruitless searches for
obscure titles or extortionate overseas postage. And the waiting time
is drastically reduced, so you can read the current issue when it is
released – not days, weeks, or even months later. Of course, you can
read it whenever you like – maybe you’re used to a long lag-time for
the latest fashion updates.
Just this week, the company launched Zinio INSIDE. The new search tool
allows free web access to all Zinio’s digital content. That includes
millions of pages, magazines, textbooks, and digital books. The company
is adding travel guides, cookbooks, and other resources as well, and
all of this material will be fully available for searching.
If you are curious, try out Zinio for free. A new initiative called Read Green http://goreadgreen.com/
offers a year-long digital subscription to the magazine of your choice
- there are more than 20 to choose from. And it’s completely free. To
further sweeten the deal, Zinio has teamed up with Ecounit http://www.ecounit.com/ to plant trees across school and university campuses. Each additional paid subscription bought through goreadgreen.com will buy Ecounit credits for this project.
It’s time that publishers and consumers work together to end needless
waste. With forests facing other challenges, as well as playing crucial
environmental roles, it’s ridiculous to think of cutting down trees
only to dump their glossy, bleached and dyed carcasses in overflowing
UPDATE: Zinio has also teamed up with AboutMyPlanet in a new green initiative. We are in the process of releasing two new books, along with specials from other companies. Zinio is the exclusive sponsor for the eBook entitled “Go Green Revolution: My Life”, it’s a project that’s been in the making for over 6 months and we’re very excited to be releasing it and to have Zinio support it. To find out a lot more information along with an EARLY BIRD SIGNUP goto http://www.aboutmyplanet.com/green-tips-book/ .