Nike Beats Gasoline, how about you?

Hi everybody,

I’m supporting Beatgasoline.com, an initiative of Nike and Youth Noise. It’s all about how we can all use the power of sport to Beat Gasoline. Or smog. Or CO2. Or whatever.

I would like to invite everybody as an eco-friendly fan to join the Beat Gasoline competition!
At Beatgasoline.com you can download free stuff (link), watch exclusive Nike content and upload videos (link) or pictures showing how you would beat gasoline.

You can also view other submissions and vote on the weekly Global Giving Card winners. Which, if you submit a video or picture, could be you. Other grand prizes include some killer stuff from Nike 6.0.

Remember, this is an exclusive invitation to visit the Beat Gasoline site and therefore you are also one of the first to be able to upload your video and win those prizes!

We hope you’ll join us in beating gasoline and help us spread the word, because the world you save just might be your own.

Thanks,

Niels

Thank you for the link. This sounds interesting. I will look into it a little later today. I had never heard of this before.

How does Nike suggest importing all of its merchandise to the western world, with a couple of rowing teams? Green washing the crap out of the populace

Hi y’all,

I would like to let you know how Beat Gasoline spreads their message.

This video (link) is sent exclusively to hundreds of sport minded kids. The message to Beat Gasoline with muscle power is perceived as a strong one, also thanks to compelling videos like Streets (link), Rush Hour (link), Yogurt vs Gas (link) and Stop Idling (link). Nike also shot some special footage of Nike 6.0 athletes ripping up the streets of London on their BMX bikes (link).

Whoever enters the competition and shows how to Beat Gasoline can win the weekly Global Giving card (link) or maybe even the grand prize of a Nike 6.0 prize pack with a bike and Nike 6.0 gear. All just for saving the world!

Top-rated entry to date can be found here (link).

Thanks!
Niels