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HereToday asks:Do you think that green marketing is simply a fashionable advertising strategy, or does it indicate real concern by the advertisers?
To take this topic a bit further, have you noticed companies making spurious ecological claims, perhaps by lumping oil and natural gas together as a resource without differentiating the environmental impact recovering these resources imply?
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Green Marketing?
It is taking advantage of a fad, just as those marketing strategies that simply switch from a scientific name for a particular ingredient, to the common name for the source plant in hair care, skin care, and cosmetics products.
The products haven't actually changed, but their presentation has.
The products haven't actually changed, but their presentation has.
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slap the word
organic, or green in front of something you are selling and you are guaranteed a licence to remove money from the gullible...
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