JWT, the world’s fourth largest advertising agency and the largest in the US has announced the trend setting products and services which will be the focus in 2007. Environmentalists will be pleased with some of the choices.
Red Orbit has published the list of the Top Seventy Trends for 2007. Notables for the New Year begin with green, sustainable building. Hydrogen fuel cells, and school buses which run on biodiesel will be the buzz in environmental transportation.
Photo courtesy of Design Intelligence
Microgeneration (producing your own power) sees Britain as one of the innovative leaders. Gideon Amos, director of the Town and Country Planning Association, welcomed government plans:
“We’re moving into an era of localized renewable energy. Current planning regulations were designed for a different era.”
Locally sourced produce will be encouraged to offset the growing impacts of food transport. Be on the lookout for organic fabrics and companies going green-for the cause.