The group Fray played a concert today on live on Good Morning America. If you watch Grey's Anatomy you have heard their music even if you are not familiar with their name. They are among the many musicians that are touring green. Fray will be teaming up with Reverb for their summer tour. In 2004 Lauren Sullivan and her husband, Adam Gardner (Guster guitarist/vocalist), founded Reverb, a non-profit organization that seeks to raise awareness and support for the environment. They do it through building upon the strong connection between musicians and their fans. The idea of the Green Highway concept was started by Bonnie Raitt (musician/activist) in 2002. Green Highway uses a an interactive eco-village on site at each concert. Some of the eco-village participant include Adirondack Mountain Club, Alvarez Guitars, Blue Ocean Institute, Center for Biological Diversity and others. In addition to the eco-village, Reverb coordinates biodiesel fill-ups in the tour buses, makes sure the concerts are powered with as much renewable energy as possible, and arranges recycling programs at the venues. Every ticket that Fray sells will have a 50-cent "eco tax" added. The proceeds will all be donated to Reverb to offset the costs to the organization to make The Fray's tour transportation and concerts eco-friendly. The concerts will have booths by local non-profit organizations that are set up with the assistance of Reverb to provide the fans of The Fray with more environmental related information. Other touring groups that have gone green by teaming up with Reverb include Barenaked Ladies, Dave Mathews Band, Red Hot Chili Peppers, Cheryl Crow, and The Blue Man Group. The video below is of Fray singing the song from Grey's Anatomy, How to Save a Life.